Top Beauty Retail Apps on iOS in Bulgaria Q2 2023

In Q2 2023, the top beauty retail apps on iOS in Bulgaria showcased varied performance across key metrics. Here’s a detailed look at their weekly downloads and active user trends.

Notino: profumi e cosmetici experienced a fluctuating pattern in weekly downloads, starting strong at 1.5K in the last week of March but dropping to 270 in mid-May. Downloads then rebounded to 850 in the week of June 19. The app's weekly active users followed a similar trend, peaking at 3.7K in late March and dipping to 2.1K in mid-May before climbing back to 3.1K by mid-June.

CHARLOTTE TILBURY saw modest weekly downloads, ranging from 3 to 55 throughout June. Active users slightly increased from 51 at the beginning of June to 66 by the end of the month.

BEAUTY BAY had minimal download activity, with weekly figures fluctuating between 0 and 10. The app's active users were low, with a peak of 21 in late May and a drop to 10 by the end of June.

Perfumerías DRUNI had sporadic download numbers, peaking at 22 in early June. The app's active users peaked at 41 in early June but decreased to 30 by mid-June.

Lush Fresh Handmade Cosmetics had minimal download activity, with numbers ranging from 0 to 8 throughout the quarter. The app did not report active user data.

For more in-depth insights and data, visit Sensor Tower.